Create Your First Project

Start adding your projects to your portfolio. Click on "Manage Projects" to get started

.pro-gallery-wix-wrapper {display: block !important;} .pro-gallery-wix-wrapper .gallery-item-container {opacity: 1 !important; display: block !important;}

Instagram & Facebook Strategy Using Brand Mascot

Objective

The Illinois Broadcasters Association (IBA) had an underutilized Instagram account with low engagement and minimal connection to their in-person events. The goal was to bring personality and consistency to the platform using Airic, their pre-existing character mascot, as a central figure to build recognition, reinforce branding, and increase digital engagement.

What I Did

Took IBA’s mascot, Airic, and reimagined him for digital use across Instagram and Facebook.

Developed a consistent tone of voice—friendly, media-savvy, and approachable—to align with IBA’s mission and audience.

Results

Helped re-establish IBA’s identity across digital platforms in a way that felt fresh and relevant.

Improved overall engagement through playful, branded content resulting in a 20% increase in Instagram followers.

Revived engagement by integrating the “Airic” mascot across Instagram. Increased followers by 20% through custom illustration and tone-of-voice alignment.