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Carter Voss Media
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Visual Identity Refresh
Objective
F&L Property Management’s original logo was outdated and inconsistent across platforms. They needed a refreshed visual identity that preserved their recognizable branding while making it more versatile for web, print, merchandise, and signage. The goal was to create a clean, modern system that would support both digital and traditional marketing efforts.
What I Did
Developed brand guidelines and logo pack to support consistent use across digital and print materials.
Results
Delivered a flexible, modern brand identity ready for use across platforms and formats.
Created visual consistency between F&L’s digital presence and printed marketing materials.
Modernized F&L’s original logo and developed a full brand identity system designed for clarity, flexibility, and cross-platform use.
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