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Facebook Marketing

Objective

F&L Property Management had no existing social media presence but needed a reliable, consistent way to share available homes and connect with potential residents. The goal was to create a Facebook presence that supported property marketing, reinforced their mission of affordable housing, and built trust through transparency and community engagement.

What I Did

Created and launched F&L’s official Facebook page from the ground up.

Wrote approachable, informative captions that aligned with F&L’s tone: helpful, accessible, and professional.

Results

Established Facebook as a central communication channel for listings and inquiries.

Increased visibility of available homes within local and regional audiences.

Launched and managed F&L’s Facebook presence to promote affordable housing, highlight available properties, and educate the community.

  • Facebook
  • Instagram
  • LinkedIn
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