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Carter Voss Media
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Facebook Strategy & Growth
Objective
Arbolope Studio’s Facebook page had minimal activity and lacked a clear voice. The goal was to re-engage the platform with purposeful, story-driven posts that would showcase the firm’s finished work while maintaining an accessible and authentic tone—bridging the gap between polished portfolio content and everyday design conversation.
What I Did
Created a content strategy centered around long-form posts that explored the story behind each completed project.
Repurposed photos and copy from Instagram, email campaigns, and behind-the-scenes documentation to give each post more depth.
Results
Revitalized Arbolope’s Facebook presence with consistent, story-rich content.
Created posts that invited deeper engagement from peers, clients, and local followers.
Developed a long-form Facebook content strategy that highlighted completed projects through thoughtful storytelling, using a casual yet professional tone to connect with a wider audience.
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